The octogenarian's new sitcom "Hot in Cleveland" made network history with its premiere Wednesday night (June 16).
The show drew the most viewers and highest ratings for TV Land ever, an average of 4.75 million total viewers. Just to put this into context, ABC Family's premiere of "Pretty Little Liars" drew a decent, but not stellar 2.5 million viewers.
Viewers couldn't get enough of Betty White apparently because the encore presentation following immediately after the premiere still drew 2.4 million total viewers, and among adults 25-54, 1.2 million viewers and a 1.1 rating. Among women 25-54, "Cleveland" attracted a 1.4 rating and 727,000 viewers.
White say I don't know where that breaking point comes. When I started, you just assumed no one knew how old you were. I was, like, 22, and would walk out in front of the studio audience to greet them and they would say, "How old are you?" And I would say, "47," thinking that was old and they would know I wasn't 47. Well, all of a sudden you go from not wanting people to know how old you are to ... "Hi, I'm Betty White. I'm 88 and a half." It is a bragging thing now.
