In an interview with InStyle.com, Spears explains how she came up with the ideas for the line. "First, I met with the Candie's designers and told them what my favorite styles are. Then, we sketched the items together," she explained. "I loved it when I saw the samples for the first time."
The juniors' collection, called "Britney for Candie's," will be sold exclusively in Kohl's Department stories from July 1 to kick off the back-to-school season.
"Designing was a really fun, new way for me to express my creativity and I really wanted to create something by me for my fans," Spears said in a statement.
A print and television advertising campaign to promote the line features the tagline: "Designed by me for you!"
"I used a lot of studs and lace, because I wanted to make the clothes cool and edgy yet girly. I also love jeans, so I had to make sure there were some great pairs in the collection. And I love jewelry so there are a lot of fun pieces," she continued. "There are great necklaces and big earrings."
