When the singer Mariah Carey and her husband, the actor and rapper Nick Cannon, appeared on “The Oprah Winfrey Show” last September, Mr. Cannon told of how he proposed in 2008: he presented Ms. Carey with a Ring Pop, the gem-shaped lollipop on a ring. Inside the package was a proper engagement ring. Upon hearing the story, executives at Elizabeth Arden, the cosmetics company that since 2007 has sold a Mariah Carey fragrance collection, began to develop a proposal of their own.
Mariah Carey’s Lollipop Bling, three fragrances that Elizabeth Arden based on candy flavors and that will appear in stores soon, is the product of a partnership with the Topps Company, which makes Ring Pops. Print advertisements for the perfume in August issues of publications like Cosmopolitan, Elle and People Style Watch will show Ms. Carey wearing three Ring Pops.
After hearing Mariah’s story on Nick’s ring-pop proposal, Elizabeth Arden ran with the idea and decided to launch a full out perfume line based on candy flavors. Three different fragrances will be released on July 1st and are selling at $35 a bottle. They are also named after Carey’s songs so far Mariah Carey’s perfume line has grossed over $150 mil…this probably won’t do too bad either!!
